Facebook Ad: Headlines that sell

This month on FB Ads Lab, we’re going to be covering the basics of tracking and testing your Facebook ad campaigns. You may be pleased with the results of your campaigns, but if you haven’t actually tested them, how do you know they’re performing as well as they could be? I highly recommend tracking and [...]

5 Ways to Increase your Facebook Ad Click Through Rate We’ve learned a thing or two over the years about increasing click through rates. Now we want to share some of our top tips with you. Read on to discover 5 ways to entice people to click your ad! Use close up pictures of people. [...]

Your Facebook PPC headline is perhaps THE most important element of your ad, next to the image. Your goal in writing your headline is threefold: To grab people’s attention initially (if the image doesn’t) To generate enough curiosity that they are enticed to read your ad copy, and To summarize the key point of your [...]

We’ve all been there. You’ve come up with 10 headlines for your Facebook ad, and you’re impressed with your creatively, ingenuity, and pizazz! The problem is, most of them are flubs. Despite your best efforts, no one’s even clicking on your ads. Where did you go wrong? What’s the problem? Let’s take a look… Your [...]

  We’ve talked a lot lately about how to write great Facebook PPC headlines, provided headline starters to inspire your writing process, and even given examples of using controversy in headlines. Today I’m focusing on something a little bit different: How NOT to write headlines. There are 3 traps marketers often fall into when writing [...]