The cost of Advertising on Facebook

Question: “Should I “boost” posts on my Facebook page?” Answer: NO – not without taking some serious measures to ensure you’re making the most of your advertising dollar. Watch this quick video for details … Facebook Promoted Posts – are OLD news, and BAD for Small Business. Facebook promoted posts used to be a great [...]

The Facebook IPO and share price has been all over the news. Everyone is running scared, saying terrible things about Facebook’s Advertising platform. I can’t hold my tongue any longer. Here’s my little rant, with some facts to back it up. **Please note: The statements made are my personal opinion only and I am not [...]

“How much do Facebook Ads cost?” There’s a short answer, and a long answer. Which do you prefer? Short Answer: Facebook Ads Cost? (mp3)   Long Answer: Lots of people are afraid that Facebook ads will cost way too much. They think paid advertising on Facebook will blow their budget. But, that doesn’t have to [...]

How Much Does it Cost to Advertise on Facebook? This is a common question we get asked here at FB Ads Lab, and unfortunately it’s difficult to give a one-size-fits-all answer. I guess the best answer I can give is ‘Whatever you want it to cost‘. With Facebook advertising, you are completely in control of [...]

If you’re just getting started with Facebook PPC advertising, chances are you want to know which method of bidding is better, CPC or CPM. This is a question that is covered in detail inside our Facebook ad course  because it’s one of the most important decisions you’ll make about your Facebook advertising campaign. Sometimes CPM is [...]

Back in 2008, when I was just starting out, money was tight. I was a stay-at-home mom, with three kids in pre-school, and we counted every dollar that came in and went out. It seems ironic that I jumped right in to paid traffic as an online strategy, but I am an impatient soul. Waiting [...]