Target Market for your Facebook Ads

Want the inside scoop on Facebook Ads targeting?   Here is how we do it at FB Ads Lab … Enjoy!   Also … this video features an interactive transcript. Click on any part of the transcript and you’ll jump to that part of the video. I wonder if this feature is useful for you [...]

What is the target market for your Facebook Ads? Watch as we reveal a great trick for targeting your ideal client with your Facebook Ads targeting.

I beg you, before you even think about advertising your product or service, take some time to figure out exactly who you’re advertising to! If you don’t take this preliminary step, Facebook’s plethora of targeting options are going to absolutely overwhelm you. Choosing targeting options on the fly, without a sense as to who your [...]

In our last post, we talked about targeting by age and gender. Today I thought I’d touch briefly on language targeting options. Bear with me, Facebook marketing pro’s, this is for those among us who are new to Facebook ads! With Facebook now available in over 100 languages, the opportunity for language-targeting is HUGE. Although [...]

Connection targeting on Facebook allows you to advertise directly to those connected to your page, group, app or event. Connection targeting even allows you to target those connected to one type of content (e.g. your app) but not another (e.g. your page). This allows for highly-targeted, individualized advertising. When choosing an external url for your [...]

Well, we’ve already covered many of the targeting options available to advertisers through Facebook. As we near the end of this series, today we’re going to cover targeting by relationship status and by workplace. (not because they’re related in any way, but because neither warrants an entire blog post on their own!). Targeting by Relationship [...]