Targeting sports fans can be very effective!
Last week we started our series on the essential elements of your Facebook ad copy. We started by talking about making sure you have a clear objective before you even start writing your ad.
Today we’re going to cover a second, and very powerful element of your ad copy: Using demographic info IN your ad copy.
We’ve talked a lot in the past about demographics and targeting options on Facebook, so we’re not going to go into detail about those.
What I’m talking about today however, is a bit different. While setting your targeting options wisely is extremely important, actually using your target audience’s demographic info IN your ad copy, is so, so powerful.
Here’s a few examples to give you an idea of what I’m talking about:
Die Hard Philly Fan? Us too!
Don’t turn 40 without doing this one critical thing…
True Blood fans, listen up!
50% off for Vancouver residents only
So not only will you be targeting your ideal customer using Facebook’s incredible targeting options, but you’ll be using this info in your ad copy. Powerful stuff!
Here are a few more tips to help you get the most out of demographics.
Who Exactly Are You Targeting?
Think about your ideal customer: What are their likes/dislikes? What do they do in their free time? Are they married, single, divorced? Kids or no kids? Favourite sports teams? Favourite TV shows? How old are they? Male or female? What do they do for work?
You obviously won’t use all this demographic info in a single ad, but asking yourself what the most important demographic elements are for this particular ad can be extremely effective.
Use Location in Your Ad
Using a city or even neighbourhood name in your ad copy can be very, very effective. Not only will it catch people’s eye immediately, but it gives your ad a more local, more personal feel.
Just be sure you’re tailoring your landing page and/or offer to reflect the same location, or people may feel misled.
Use Current Events in Your Ad
Alluding to current events in your ad not only makes your ad more engaging, but it gives the appearance of freshness, ‘nowness’, and a bit of a sense of urgency.
For instance, if there’s a big game coming up and you can work this into your ad campaign, referencing the game in your ad copy (if they’re big fans, their mind is probably already on the game) will spark that, ‘Hey, this might be important to click on now‘ quality.
I’m curious: Is there any demographic info you find works particularly well in your ad copy? Location? Age? Interests? I’d love to hear in the comment below!
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