“How much do Facebook Ads cost?”
There’s a short answer, and a long answer. Which do you prefer?
Lots of people are afraid that Facebook ads will cost way too much. They think paid advertising on Facebook will blow their budget. But, that doesn’t have to be the case. You can advertise on Facebook for $2 a day if you set it up right. And, in this 3 minute audio lesson — Facebook Ads Cost — I show you exactly what I mean.
You get to choose how much you want to pay for your ads each day. Some of our clients spend $5000 per day. Others spend $20 per day. Most are somewhere in between.
Any way you look at it, you are in full control of your Facebook ads cost. You set the bid price, you set the budget.
The easiest way to keep your Facebook ads cost very low is to begin advertising with a simple ad which takes visitors to your Facebook business page. Set your daily budget to be a few dollars a day, and target your ideal customer. For a step by step guide, read this post on CPC vs CPM bidding for Facebook Ads.
Additionally, your Facebook ads cost should be outweighed by the revenue brought in by your ads. If you’re following our guidelines on how to build a solid, direct-response ad campaign on Facebook, you’ll know that its very important to test, track, and optimize your campaigns regularly.
If you’re running Facebook ads for clients, you should consider this easy DIY Facebook Ad campaign pack. We’ll design a fully researched campaign for you/your client and you take the credit.
Keep your Facebook ad cost low by maintaining a high CTR (click thru rate) and a low CPC (cost per click). Then, follow through with the leads you have generated and ensure they are converting into sales and customers for you. Facebook ads should be driving big profits to your business, not draining your bank account.
If you’re struggling to maintain the balance between what your Facebook ads cost and what you’re earning from the extra traffic, you might need to take a closer look at your targeting. Targeting the right customers will give you a much better outcome with your ad campaigns.
Watch this quick video for a cool Facebook ad targeting tip: