Using Crazy Egg to Fine Tune Your PPC Campaigns

Screen Shot 2012 08 21 at 10.40.53 AM Using Crazy Egg to Fine Tune Your PPC Campaigns

Crazy Egg Confetti Tool

The title of this post may be slightly misleading – ‘fine tune’ may not be the appropriate word. Boost, propel, even skyrocket might be better words.

Imagine knowing exactly where, on your landing page, people are most likely to click? Knowing how far down the page visitors are scrolling? Knowing which type of traffic (referral, SEO, etc.) is ending up clicking on which buttons or links?

This is just a sampling of what you can do with Crazy Egg.

(By the way, this is not an affiliate post).

So, What is Crazy Egg?

Crazy Egg is basically software that allows you to see where visitors are clicking on your site.  There are several tracking options available:

Heat Map – Visual representation of where visitors are clicking on your page.

Scroll Map – Shows how far down the page visitors are scrolling before abandoning the page.

Overlay – Shows actual number of clicks on each element on your page.

Confetti – Shows you which clicks are from which source of traffic (referral, source, keywords, etc.)

How Can You Use Crazy Egg to Increase Clicks or Conversions?

Crazy Egg essentially allows you to predict what your site visitors are most likely to click on. This means you can:

  • Optimize pages knowing where people will click
  • A/B split test different locations of buttons
  • A/B split test different locations of links
  • Know which pages on your site to focus your efforts on
  • See if visitors are trying to click on ‘non-clickable’ elements (eg. images)
  • Know how far down the page you can add content without losing people
  • Know where to put your subscribe box to increase opt-ins
  • Know where to put affiliate ads in order to get the most clicks
  • Compare 2 different landing pages to see which ones result in the most clicks

It may be helpful here to give a couple of specific examples of how you can incorporate Crazy Egg into your Facebook ad campaign.

Optimization Example

You’ve set up an external landing page for your Facebook ad. Of course you know how many clicks you’re getting from the ad, but your landing page isn’t converting as you would like.

The goal of your landing page is to collect emails from your visitors so you can contact them later about your upcoming paid webinar.

Using Crazy Egg, you see that visitors are leaving your page before getting to the end of your sales pitch (they aren’t scrolling down). By simply shortening your sales pitch and moving your call to action button further up on the page, you increase your conversions by 15%.

 

Have you used Crazy Egg? I’d love to know how it’s improved your conversions. Please share in the comments below!

 

4d566de7d71dfa46508cfc2cccc28f3c Using Crazy Egg to Fine Tune Your PPC Campaigns
You may not realize this, but we manage large-scale Facebook campaigns for many very well known businesses & Internet ‘gurus’. The exact same techniques we use with their accounts will be revealed to you when you join our monthly insights program. The methods I’m sharing with you here are what REALLY works right now. Check it out today.

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