As I mentioned in my last post, your image counts for around 70% of the success of failure of your ad.
So it’s worth spending some time and energy choosing the perfect image for your Facebook ad. Of course, you won’t know for sure until you test your ads, but avoid these common pitfalls and you’re already ahead of the game.
Using Your Logo
I’m not saying it’s bad to use your logo IN your image. But I usually don’t recommend using your logo AS your image.
Unless you’re a big brand with a well-recognized logo and you’re looking for some brand recognition, this probably won’t work out so well for you.
Remember this is a competition: You’re always in competition with other advertisers. And if their ad features a smiling, happy woman, which ad do you think people are going to click on? Your logo, or the beautiful girl?
I do recommend incorporating your logo into your image if possible. Try choosing an image that has some empty space where you can insert your logo and a bit of text. Make the most of that valuable real estate!
Too Far Away
A good rule of thumb when choosing an image is to step a few feet away from your computer and see what your image looks like. Can you clearly tell what it is? Or do you have to squint?
When choosing an image, make sure to pick one that’s close up, very clear, and very obvious in terms of what it is.
If you’re using a portrait, make sure the focus is, at the least, from the waist up. A headshot is fine, and if you’re using a photo of a woman, from the waist up is often even better (I’ll let you figure that one out!!).
When choosing colours for your ad, always be cognizant of the fact that your image needs to stand out not only from the other ads, but from Facebook itself.
Using blues, whites and blacks will ensure that your ad will blend right into the background. Choose bright, vibrant colours that will speak to your target demographic.
If you have a great image that doesn’t have bright colours, consider adding a bright coloured border to the image. A good border can really make your image pop!
Text as Image
Using text as your image CAN work. But be careful! Again, when you’re going head-to-head with ads featuring beautiful, happy woman, text often isn’t going to cut it.
Adding text TO your image is great…make the most of that space. But avoid using only text as your image unless you really know what you’re doing.
In my next post, I’ll cover a few more common faux pas when it comes to Facebook ad images. Be sure to subscribe to our feed so you don’t miss it!
P.S. You may not realize this, but we manage large-scale Facebook campaigns for many very well known businesses & Internet ‘Gurus’. The exact same techniques we use with their accounts will be revealed to you when you sign up for our Facebook Insights program. Join today!