Facebook advertising works best if you have a website that is already converting. Facebook is probably not going to help if you have a sluggish website that isn’t turning visitors into buyers. However, if you have a good converting offer, advertising on Facebook can help you get a lot of targeted traffic to your website.
The first thing you should do is to create a fan page. As you build your fan base, you have many more opportunities to interact with your customers than if you just sent them to your site. You also need a unique landing page with a targeted message for visitors. After you’ve set up these basics, I outline the 7 Steps:
- Research: It pays to research strategies as well as your market before spending any money on advertising.
- Marketing: Be creative and think like your audience.
- Demographics: Use keywords, age, gender, location, marital status, employer, likes and interests to target your customers.
- Budget: Set a low budget for each campaign and each ad during the testing phase.
- Track: Watch your conversions carefully to be sure you’re making a profit; Keep in mind that FB stats are not in real-time and there can be long delays.
- Work: You have to work! Test, fail, get creative, test again… It’s an ongoing process that requires effort and dedication.
- Continually create new ads: You need to create fresh new ads each week to avoid ad fatigue. It’s crucial to keep your ads engaging and unique.
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http://socialmediawoman.com/smwmarch/ (pages 8-9)