Facebook Ads

This month on FB Ads Lab, we’re going to be covering the basics of tracking and testing your Facebook ad campaigns. You may be pleased with the results of your campaigns, but if you haven’t actually tested them, how do you know they’re performing as well as they could be? I highly recommend tracking and [...]

  In my last post, I answered some common questions about Facebook ad disapprovals. This week, I wanted to shed a little light on the approval process. How does it work? How long does it take? Whose decision is it whether your ad is approved or disapproved? Keep reading for my answers! How Long Does [...]

The first step to having a successful Facebook ad campaign is getting your ads approved. The process of creating, designing, and tracking your ads are all within your control. But when you submit that ad for approval, it’s out of your hands. We get asked a lot of questions about ad disapprovals, so while it’s [...]

When you’ve spent a good deal of time preparing your ad and setting up your landing page, it’s very disheartening to then have your ad disapproved. What’s even more frustrating is having no clue why it’s not being approved. So I’m going to let you in on a few insider’s tips as to why your [...]

I hear from frustrated marketers all the time who want to know why their ads are being disapproved. Oftentimes the identical ad has already been running successfully on Facebook for some time, yet now, for some reason the powers-that-be at Facebook won’t approve it. As I’m sure you can imagine, this is extremely frustrating! It’s [...]

This is a question that comes up all the time, particularly from affiliate marketers. We had an intense discussion about this a while back on our Facebook page…it seems marketers are pretty polarized on this topic. Can I use a celebrity’s image in my Facebook ad? As you probably guessed, there’s no cut and dry [...]