Facebook Landing Pages

We’ve talked in the past about whether you should send your PPC traffic to your fan page or to a landing page on your website. But seeing as this is a question I get asked nearly every day, I thought it would be good to revisit it. The absolute BEST answer I can give to [...]

It’s obviously important to carefully craft your Facebook ad, and to monitor and test your CTR’s. But your landing page is crucial as that’s where the rubber hits the road: Your landing page is where your visitors will either become a fan, customer, or subscriber, or will click right out, never to be seen again. And [...]

Today we’re going to let you in on some secrets normally only available to our FB Insights members. Since the recent changeover to timeline format for pages, we can unfortunately no longer direct organic traffic to a custom landing tab. However, we CAN direct traffic from Facebook ads to a custom landing page, so all is [...]

You vs. Your Competition (How you can win!) Even as you are zooming forward in the high-speed of social media, it’s important to make sure that you are strategically implementing the fundamentals into your ad campaigns.  Defining what sets your business apart from the crowd is foundational to your marketing plans.  As you are trying [...]

Top Free Facebook Landing Page Creators The switch back in March 2011 from FBML to Iframes left a lot of page owners scrambling to figure out how to create a landing page. While the old format still worked, if you needed to create a new landing page, you had to learn a whole new method [...]

Part Three: Four Tips for Improving ROI with a Call to Action A strategic “Call to Action” on your Facebook landing page will set you apart from the majority of businesses. Careful consideration to this one concept will help you make the most of your initial contact with customers. Your landing page is most likely [...]