facebook ppc

Crazy Egg Confetti Tool The title of this post may be slightly misleading – ‘fine tune’ may not be the appropriate word. Boost, propel, even skyrocket might be better words. Imagine knowing exactly where, on your landing page, people are most likely to click? Knowing how far down the page visitors are scrolling? Knowing which [...]

A smiling woman conveys freedom, happiness and even success   The most important element of your Facebook ad, hands down, is your image. In fact, your image contributes a whopping 70% of the value of your ad. So if you’re wondering how best to invest the majority of your time when creating your ad, this is [...]

Do you have a PLAN? Over the next couple of weeks, I thought it would be helpful to tackle ad copy head on — to really dig in and talk in detail about what makes good PPC ad copy. Once you’ve been in the Facebook ad world for a while, this stuff becomes second nature. [...]

Why do some people “make it”, and achieve their goals, while others don’t? I find this topic fascinating. Across all areas of life, some people achieve greatness, while others never reach their goals. For example, I read the disclaimer on a popular Internet Marketing training product the other day that said “99% of people who [...]

Back in 2008, when I was just starting out, money was tight. I was a stay-at-home mom, with three kids in pre-school, and we counted every dollar that came in and went out. It seems ironic that I jumped right in to paid traffic as an online strategy, but I am an impatient soul. Waiting [...]

Every day someone asks me: “Do I need a Facebook Page?” Yes. I strongly encourage you to have a Facebook Page before you ever spend a dime on PPC. (There are a few exceptions to this rule, but not many. Affiliate marketers, Lead Gen, etc.) You DO need a fan page for your business/service/product/program, and [...]