Jen Sheahan

Anti-Facebook? Don’t Worry! Your Business Can Still Have a Page or Ads I was working recently with a client who knows his business needs a presence on Facebook, but was vehemently opposed to having a Facebook account. Working in a quasi-healthcare niche, he was concerned his clients would find him on Facebook and – I [...]

Part Two: 5 Ways to Keep Fans on Your Landing Page (and Coming Back for More) Once potential fans reach your landing page, you have a few precious seconds to captivate their attention in order to create fans and customers. As many of you know, Facebook’s average CTR (Click Through Rate) stands lower than what [...]

Why do some people “make it”, and achieve their goals, while others don’t? I find this topic fascinating. Across all areas of life, some people achieve greatness, while others never reach their goals. For example, I read the disclaimer on a popular Internet Marketing training product the other day that said “99% of people who [...]

“How do I use Facebook Ads for my Business?” Facebook ads are an advertising tool that gets skepticism. It seems not many people understand how or if it will really work for them. Are you one of these people? What kind of results can I expect to achieve? What will my clicks cost? What kind [...]

If you’re just getting started with Facebook PPC advertising, chances are you want to know which method of bidding is better, CPC or CPM. This is a question that is covered in detail inside our Facebook ad course  because it’s one of the most important decisions you’ll make about your Facebook advertising campaign. Sometimes CPM is [...]

As a marketer there is one thing you should always be doing, and it is possibly the one thing that most marketers take for granted and do not do. That one thing is optimizing your ads, by testing them. Each and every part of your ad should be tested. You can make multiple ads and, [...]