Online Marketing

“How can I get my Facebook Ad approved quickly?”   The rules for advertising inside Facebook Ads change regularly and now the common theme seems to be that people are struggling to get their ads approved. If you’re submitting great Facebook ad images and you’re being told your image doesn’t match the content, you’re not [...]

5 New Year’s Resolutions for Facebook Marketers We often think about our personal New Year’s resolutions – getting to the gym more frequently, making more time for fun and relaxation, or cutting down on carbs, to name a few. But now is also a great time to think about resolutions you can make for your [...]

Advertising and Promoting an Event on Facebook You probably already know you can create an event on Facebook that you can invite your friends and fans to. But what you may not know is that Facebook also gives you the option to promote your event directly via Facebook ads. This lets you reach a much [...]

As a marketer there is one thing you should always be doing, and it is possibly the one thing that most marketers take for granted and do not do. That one thing is optimizing your ads, by testing them. Each and every part of your ad should be tested. You can make multiple ads and, [...]

Hi, everybody. It’s Jennifer from FB Ads Lab. Today, I want to talk to you about sending your traffic to a landing page on your website or to a Facebook fan page. Now, I get this question almost every single day. It is amazing how many people want to know what is working better. Right [...]

It is so important to take the time to work on your ad’s headline. Your headline is the second most important part of your ad. It sets people up to take action on your site- to subscribe, get involved, or buy your product or service. It should summarize in just a few words the whole [...]