News: 5 Steps to Social Media Sales

Need traffic, exposure and sales from Social Media? Want full social media training for your staff? Confused by the multitude of options out there? Over the past 3 years, I’ve developed a specific system which can help you sell more stuff using social media. This means you don’t have to waste any more time wondering [...]

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How Do Facebook Ads Work? Facebook 101

How Do Facebook Ads Work? Facebook 101 For those of you who are new to Facebook ads, we thought it might be helpful to give an overview of how exactly Facebook ads work. Maybe the easiest way to do this is to answer some basic questions we regularly get asked here at FB Ads Lab. [...]

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How To Sell More Stuff With Facebook

Want to sell more stuff using social media? Well, you’ve come to the right place. Watch this quick video for 8 Tips for Small Business Owners: Sell More with Facebook Need help?  Get in touch with our team by clicking here.   At the 10:52 mark I discuss the different Facebook ad formats and how [...]

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Using Crazy Egg to Fine Tune Your PPC Campaigns

Crazy Egg Confetti Tool The title of this post may be slightly misleading - ‘fine tune’ may not be the appropriate word. Boost, propel, even skyrocket might be better words. Imagine knowing exactly where, on your landing page, people are most likely to click? Knowing how far down the page visitors are scrolling? Knowing which [...]

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Testing Your Facebook Ad: What to Look For

This month on FB Ads Lab, we’re going to be covering the basics of tracking and testing your Facebook ad campaigns. You may be pleased with the results of your campaigns, but if you haven’t actually tested them, how do you know they’re performing as well as they could be? I highly recommend tracking and [...]

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The Facebook Ads Approval Process: How it Works

  In my last post, I answered some common questions about Facebook ad disapprovals. This week, I wanted to shed a little light on the approval process. How does it work? How long does it take? Whose decision is it whether your ad is approved or disapproved? Keep reading for my answers! How Long Does [...]

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