How a Bad Headline Can Kill Your Ad

We’ve all been there. You’ve come up with 10 headlines for your Facebook ad, and you’re impressed with your creatively, ingenuity, and pizazz! The problem is, most of them are flubs. Despite your best efforts, no one’s even clicking on your ads. Where did you go wrong? What’s the problem? Let’s take a look… Your [...]

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3 Headline Mistakes You Need to Avoid

  We’ve talked a lot lately about how to write great Facebook PPC headlines, provided headline starters to inspire your writing process, and even given examples of using controversy in headlines. Today I’m focusing on something a little bit different: How NOT to write headlines. There are 3 traps marketers often fall into when writing [...]

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How to Pre-Test Your PPC Headlines without Spending a Dime

In some ways, a headline is a headline. Whether it’s an email subject, a Tweet, or a Facebook ad headline, the same principles apply. The purpose of the headline is not to sell, but to connect. The temptation is to jam as much content into the headline, especially if we’re talking PPC. But what good [...]

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8 Powerful Headline Types for Your Facebook Ad

  Facebook ad headlines: So little, and yet so powerful. While your image will be the most significant factor in the click through rate of your ad, your headline still contributes around 15% to it’s success. First things first: You need to know how many characters you have for your headline. The maximum character limit [...]

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Targeting Tricks With Facebook Ads Video

What is the target market for your Facebook Ads? Watch as we reveal a great trick for targeting your ideal client with your Facebook Ads targeting.

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Timeline Image Sizes (2012)

  Since the switch to timeline, I’m finding myself constantly having to refer back to the new timeline image sizes. And just when I’d finally gotten the hang of the old sizes For the most part, if you’re adding an image in a post, milestone, or photo album, you won’t need to worry about sizes. [...]

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