Facebook Ad: Copy that sells

With Facebook PPC, it’s all about the click. Unless you’re buying ads just to generate brand awareness, your main objective in your ad is to capture people’s attention, and get them to click. This month, one of the things we’re focussing on here at the FB Ads Lab blog are features vs. benefits in your [...]

5 Ways to Increase your Facebook Ad Click Through Rate We’ve learned a thing or two over the years about increasing click through rates. Now we want to share some of our top tips with you. Read on to discover 5 ways to entice people to click your ad! Use close up pictures of people. [...]

A Caveman’s Guide to Facebook Advertising If you’re looking to spice up your Facebook ads, you need look no further than what would have caught the eye of primitive man.  Huh?  While yes, many things have changed over the centuries, but you’ll be interested to know that attraction hasn’t actually changed very much since the [...]

Facebook has introduced a new aspect of the ads manager called the Creative Library and this is really going to help those of you who are juggling numerous campaigns. Just to clarify- an “ad creative” differs from a typical ad in that it doesn’t include targeting, bids, or additional campaign settings. Ad creatives simply include [...]

Facebook Advertising is gaining ground and is slowly making waves as a viable Pay Per Click platform. And although Google is still the PPC platform of choice for most Internet marketers and business owners the competition for keywords is ruthless and budgets can disappear faster than expected, especially for the uninitiated. With Facebook Pay Per [...]

Internet marketers who do not include social marketing in their overall strategy are missing out on a powerful traffic source. To be a successful internet marketer, one has to harness the power of social networks, particularly Facebook. Facebook Advertising is an area that all internet marketers should be embracing, mostly because of the sheer volume [...]