Facebook Ad: Headlines that sell

In some ways, a headline is a headline. Whether it’s an email subject, a Tweet, or a Facebook ad headline, the same principles apply. The purpose of the headline is not to sell, but to connect. The temptation is to jam as much content into the headline, especially if we’re talking PPC. But what good [...]

  Facebook ad headlines: So little, and yet so powerful. While your image will be the most significant factor in the click through rate of your ad, your headline still contributes around 15% to it’s success. First things first: You need to know how many characters you have for your headline. The maximum character limit [...]

A Caveman’s Guide to Facebook Advertising If you’re looking to spice up your Facebook ads, you need look no further than what would have caught the eye of primitive man.  Huh?  While yes, many things have changed over the centuries, but you’ll be interested to know that attraction hasn’t actually changed very much since the [...]

It is so important to take the time to work on your ad’s headline. Your headline is the second most important part of your ad. It sets people up to take action on your site- to subscribe, get involved, or buy your product or service. It should summarize in just a few words the whole [...]

Facebook has introduced a new aspect of the ads manager called the Creative Library and this is really going to help those of you who are juggling numerous campaigns. Just to clarify- an “ad creative” differs from a typical ad in that it doesn’t include targeting, bids, or additional campaign settings. Ad creatives simply include [...]

Facebook Advertising is gaining ground and is slowly making waves as a viable Pay Per Click platform. And although Google is still the PPC platform of choice for most Internet marketers and business owners the competition for keywords is ruthless and budgets can disappear faster than expected, especially for the uninitiated. With Facebook Pay Per [...]