Facebook Ad: Images and Photos that sell

This month on FB Ads Lab, we’re going to be covering the basics of tracking and testing your Facebook ad campaigns. You may be pleased with the results of your campaigns, but if you haven’t actually tested them, how do you know they’re performing as well as they could be? I highly recommend tracking and [...]

This is a question that comes up all the time, particularly from affiliate marketers. We had an intense discussion about this a while back on our Facebook page…it seems marketers are pretty polarized on this topic. Can I use a celebrity’s image in my Facebook ad? As you probably guessed, there’s no cut and dry [...]

When choosing the image for your Facebook PPC ad, keep in mind that one photo can go a long way. If you don’t have a ton of money to continually spend on new stock photos, that’s OK — There are lots of ways you can customize and reuse one good image. Here are some of [...]

Wow, who knew there were enough ‘not to do’s’ to have 3 entire posts dedicated to the topic! There’s a reason we’re covering this topic in such great detail though - your Facebook ad image is so little, yet so incredibly crucial to the success of your ad. We’ve covered a bunch of ‘not to [...]

As I mentioned in my last post, your image counts for around 70% of the success of failure of your ad. So it’s worth spending some time and energy choosing the perfect image for your Facebook ad. Of course, you won’t know for sure until you test your ads, but avoid these common pitfalls and [...]