Facebook Ad: Images and Photos that sell

A smiling woman conveys freedom, happiness and even success   The most important element of your Facebook ad, hands down, is your image. In fact, your image contributes a whopping 70% of the value of your ad. So if you’re wondering how best to invest the majority of your time when creating your ad, this is [...]

With Facebook PPC, it’s all about the click. Unless you’re buying ads just to generate brand awareness, your main objective in your ad is to capture people’s attention, and get them to click. This month, one of the things we’re focussing on here at the FB Ads Lab blog are features vs. benefits in your [...]

5 Ways to Increase your Facebook Ad Click Through Rate We’ve learned a thing or two over the years about increasing click through rates. Now we want to share some of our top tips with you. Read on to discover 5 ways to entice people to click your ad! Use close up pictures of people. [...]

How to Use Photos to Customize your Facebook Fan Page It doesn’t have to take you weeks or thousands of dollars to customize your fan page. If you’re a bit of a DIY’er, there are a few easy ways you can make your page stand out from the crowd, simply using images. Why Should I [...]

A Caveman’s Guide to Facebook Advertising If you’re looking to spice up your Facebook ads, you need look no further than what would have caught the eye of primitive man.  Huh?  While yes, many things have changed over the centuries, but you’ll be interested to know that attraction hasn’t actually changed very much since the [...]

Best Stock Photo Sites to Use for Your Facebook PPC Ads and Facebook Pages We’ve written lots before about how to choose the best images for use in your Facebook PPC campaigns and Facebook Pages. Now we’ll let you in on a few of our favorite stock photo sites! Paid Sites If you don’t want [...]