Facebook Ad: Images and Photos that sell

Hi, everyone. It’s Jennifer from the FB Ads Lab. Today, I’d like to talk to you a little bit about corporate clients and if you have a corporate service, how you can advertise that on Facebook. Those of you who run a legitimate offline business, perhaps you’re an accountant, a doctor, a dentist, or some [...]

When you create a Facebook ad, your image is by far the most important decision that you’re going to make. It’s essential that you choose one that reflects your landing page, product, service, or offer. You want to make sure that it’s relevant to what you have to sell. Having said that, it’s also important [...]

I can’t emphasize enough how critical images are in Facebook PPC advertising. They are the single most important aspect of your ad. Tests have been done using fabricated ads, with absolute gibberish in the headline and nonsensical ad copy but a fantastic, inviting image. And guess what? People clicked! It is estimated that 70% of [...]

Facebook has introduced a new aspect of the ads manager called the Creative Library and this is really going to help those of you who are juggling numerous campaigns. Just to clarify- an “ad creative” differs from a typical ad in that it doesn’t include targeting, bids, or additional campaign settings. Ad creatives simply include [...]

Facebook Advertising is gaining ground and is slowly making waves as a viable Pay Per Click platform. And although Google is still the PPC platform of choice for most Internet marketers and business owners the competition for keywords is ruthless and budgets can disappear faster than expected, especially for the uninitiated. With Facebook Pay Per [...]

Internet marketers who do not include social marketing in their overall strategy are missing out on a powerful traffic source. To be a successful internet marketer, one has to harness the power of social networks, particularly Facebook. Facebook Advertising is an area that all internet marketers should be embracing, mostly because of the sheer volume [...]