Facebook Fan Pages

The FB Ads Lab ‘Like’ Challenge Especially when you’re first starting out, you may not want to invest in Facebook ads to grow your fan page (although trust me, it’s a great way to do it!). A friend recently asked me what my best advice is for increasing ‘likes’ without buying ads. I have chiselled [...]

Top Ten Tips for Facebook Fan Page Engagement Watch this quick 11 minute video now …

In some ways, a headline is a headline. Whether it’s an email subject, a Tweet, or a Facebook ad headline, the same principles apply. The purpose of the headline is not to sell, but to connect. The temptation is to jam as much content into the headline, especially if we’re talking PPC. But what good [...]

  Since the switch to timeline, I’m finding myself constantly having to refer back to the new timeline image sizes. And just when I’d finally gotten the hang of the old sizes For the most part, if you’re adding an image in a post, milestone, or photo album, you won’t need to worry about sizes. [...]

Welcome to our Member News Update for this week: So much is happening inside FB Ads Lab Insights Membership!

With the recent changeover to Timeline for pages, business owners and marketers have been left scrambling to re-educate themselves on how to make the most of their Facebook pages. Since having a default custom landing tab is no longer an option, we’re all having to relearn best practices when it comes to usability and engagement for [...]