Facebook Landing Pages: Copy that sells

  We’ve been talking a lot lately about how to build an effective landing page: Clear headline, strong call-to-action, consistency with your ad copy, simple, concise writing. But the question remains: How do you know if your landing page is effective? I’m sure the first answer that pops into your mind is conversion rate. If [...]

If you’re not a web designer or programmer, and you don’t have the budget to hire one, creating an effective landing page can be difficult. But if you’re using WordPress for your site, it doesn’t have to be. Don’t make the mistake of simply adding a new page within your current theme, and trying to [...]

There’s more to a great landing page than just the copy. But without solid, clear, focused writing, you might as well send people to your homepage. Here are 10 tips for writing copy that closes the sale! 1.  Speak to your potential buyer’s deepest wish, dream, need, or desire. Immerse yourself in what it’s like to [...]

Today we’re going to let you in on some secrets normally only available to our FB Insights members. Since the recent changeover to timeline format for pages, we can unfortunately no longer direct organic traffic to a custom landing tab. However, we CAN direct traffic from Facebook ads to a custom landing page, so all is [...]

Part Three: Four Tips for Improving ROI with a Call to Action A strategic “Call to Action” on your Facebook landing page will set you apart from the majority of businesses. Careful consideration to this one concept will help you make the most of your initial contact with customers. Your landing page is most likely [...]

Part Two: 5 Ways to Keep Fans on Your Landing Page (and Coming Back for More) Once potential fans reach your landing page, you have a few precious seconds to captivate their attention in order to create fans and customers. As many of you know, Facebook’s average CTR (Click Through Rate) stands lower than what [...]