In some ways, a headline is a headline. Whether it’s an email subject, a Tweet, or a Facebook ad headline, the same principles apply. The purpose of the headline is not to sell, but to connect. The temptation is to jam as much content into the headline, especially if we’re talking PPC. But what good [...]
Facebook Landing Pages: Headlines that sell
We’ve been talking a lot lately about how to build an effective landing page: Clear headline, strong call-to-action, consistency with your ad copy, simple, concise writing. But the question remains: How do you know if your landing page is effective? I’m sure the first answer that pops into your mind is conversion rate. If [...]
If you’re not a web designer or programmer, and you don’t have the budget to hire one, creating an effective landing page can be difficult. But if you’re using WordPress for your site, it doesn’t have to be. Don’t make the mistake of simply adding a new page within your current theme, and trying to [...]
Part One: Facebook Landing Pages - Headlines that Rock The landing page of your Facebook ad is just as important (if not more so) as all other aspects of your Facebook campaign. Your landing page choice can make or break your campaign. There are a lot of elements to the landing page you should consider. [...]
