Landing Pages

  Since the switch to timeline, I’m finding myself constantly having to refer back to the new timeline image sizes. And just when I’d finally gotten the hang of the old sizes For the most part, if you’re adding an image in a post, milestone, or photo album, you won’t need to worry about sizes. [...]

  We’ve been talking a lot lately about how to build an effective landing page: Clear headline, strong call-to-action, consistency with your ad copy, simple, concise writing. But the question remains: How do you know if your landing page is effective? I’m sure the first answer that pops into your mind is conversion rate. If [...]

If you’re not a web designer or programmer, and you don’t have the budget to hire one, creating an effective landing page can be difficult. But if you’re using WordPress for your site, it doesn’t have to be. Don’t make the mistake of simply adding a new page within your current theme, and trying to [...]

There’s more to a great landing page than just the copy. But without solid, clear, focused writing, you might as well send people to your homepage. Here are 10 tips for writing copy that closes the sale! 1.  Speak to your potential buyer’s deepest wish, dream, need, or desire. Immerse yourself in what it’s like to [...]

With the recent changeover to Timeline for pages, business owners and marketers have been left scrambling to re-educate themselves on how to make the most of their Facebook pages. Since having a default custom landing tab is no longer an option, we’re all having to relearn best practices when it comes to usability and engagement for [...]

In my last post, I talked about the importance of doing your research and making sure there’s a need for your product. This is a critical step that should happen before you even create your product. Once you’ve established that there’s a need for your product, it’s time to start building your sales funnel. So [...]