Track, Monitor, Test and Re Launch Facebook Ads

This month on FB Ads Lab, we’re going to be covering the basics of tracking and testing your Facebook ad campaigns. You may be pleased with the results of your campaigns, but if you haven’t actually tested them, how do you know they’re performing as well as they could be? I highly recommend tracking and [...]

Facebook Page Insights Demystified (Tracking Facebook Fan Engagement) Hopefully you already know you can track where your Facebook fans are coming from, what they’re clicking on, and how they’re finding you. But in case you need a little refresher on all the great stats available to you through your page Insights, let us give you [...]

Hi, everyone. It’s Jennifer from the Today, I’d like to talk to you about keeping your ads fresh on Facebook. Now, there are a couple of things that you really need to understand. One of them is that ads tend to survive between three and five days. Now, if your ad has been running [...]

Hello, everyone. It’s Jennifer from the FB Ads Lab. Today, I’d like to speak to you a little bit about the recent rash  — I guess there’s no better word for it – of disapprovals that we’re seeing coming through. If you are offering a legitimate product, a legitimate service and all of a sudden, [...]

Many people ask me “Can Facebook track views to my profile?” While Facebook do know the IP address, basic profile information of people who visit your page, detailed information is never released to the public. At the time of this writing, there are no apps, scripts, or tools that can tell you who visits your [...]

Facebook has introduced a new Ads Manager and it’s now easier to manage your campaigns and see at a glance how your ads are doing. The fantastic audience graph let you see the number of users your ads actually reached (as opposed to your entire targeted audience). Constantly updated metrics let you see how people [...]