The Facebook Ads Approval Process: How it Works

In my last post, I answered some common questions about Facebook ad disapprovals.

This week, I wanted to shed a little light on the approval process. How does it work? How long does it take? Whose decision is it whether your ad is approved or disapproved?

Keep reading for my answers!

How Long Does it Take to Get a Facebook Ad Approved?

This depends on various factors, including:

The time of day
The day of the week
The current queue of ads

For instance, if you submit your ad for approval on an evening or weekend, there’s a good chance you’ll have to wait longer for approval. If you submit your ad on a weekday, you’ll probably be approved much more quickly.

I’ve had ads approved almost immediately on Monday morning, so that’s always a great time to try.

However if, for whatever reason, there are lots of other ads waiting to be approved, you may have to wait a while, even on a weekday.

The range for Facebook ad approval is between 20 minutes and a couple of days (isn’t that a SUPER helpful answer?!).

However, as a general rule, the vast majority of ads are approved within the day.

Keep in mind that the approval team works from around 8am-8pm PST, so if you submit your ad outside these hours you will have to wait.

What Does ‘Pending Review’ Mean?

Once you submit your ad for review, the waiting game begins.

Pending review simply means the Facebook ads approval team hasn’t yet reviewed it. Once it’s approved (or disapproved) you will receive an email telling you the outcome.

Who Reviews the Ads?

Facebook has a team of employees who’s soul job it is to review ads.

As such, it’s important to keep in mind that the approval process is subjective. This means it’s subject to human error. So, if your ad doesn’t get approved, there’s absolutely no harm in submitting it again, at a different day or time.

A different reviewer could very well mean a different outcome!

Looking for more info on the approval process? You may also be interested in:

How to Get Your Facebook Ad Approved Fast

Get Your Facebook Ads Approved: What ‘They’ Don’t Want You to Know

Facebook Ad Disapprovals (Video)

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