In part one, we covered 4 common mistakes marketers make when choosing their Facebook PPC ad image:
- Using your company logo as your image
- The subject of the photo is too small (too far away)
- Using dull colours, and
- Using text as your image.
Using Your Headshot When No One Knows You
If the person you’re promoting is well-known to your target demographic, using a headshot can work extremely well.
However, if no one - not even your target audience - would recognize who the headshot is of, I’d recommend trying another type of image!
Image Doesn’t Take Up Whole Space
This is a pretty common mistake that probably won’t make or break an ad, but if you want your ad to perform to it’s full extent, take heed.
I’ve seen many ad images that were cropped too small and only take up a portion of the full space available. You’ve paid for the entire ad space, so use it! Be sure you’re using the proper dimensions for your image.
No Eye Contact
I’ve talked many times about using images of happy, smiling women in your ads. But whether you’re using an image of a woman, a man, or even an animal, make sure your subject is looking directly at the camera.
You want people to feel like your ad is speaking directly to them, and making sure your subject is making direct eye contact is a great way to accomplish this.
Not Relevant to Target Market
To some extent, a great picture is a great picture. But if your image doesn’t speak to your target market, your ad won’t be performing optimally.
Think about who you want to click on your ad, and tailor your ad copy and image to that person. What colours would appeal to them? If you’re using a person in your image, what gender would they gravitate towards? What are their likes and interests? How can you tailor your ad based on these interests?
I hope you’ll find these tips helpful the next time you’re choosing images for your Facebook ad.
If you’re looking for more guidance on not only choosing the perfect ad, but the ideal border colour, my preferred sources for stock photos, and much more, check out our Facebook Insights program!
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