Online Success Secret (That No One’s Talking About)

Online Success Secret (That No One’s Talking About)

Building an online business is now one of the fastest ways, if not the fastest way, to start your own business.  What could take you hundreds or thousands of dollars to set up a brick-and-mortar business, can be done for much, much less online.  Sounds so simple, right?

But the truth is, many people try to start an online business, and a whopping majority of people fail at online business.

So what’s happening?

If you’re having trouble reaching your goals, the reason for failure could be less obvious than you think.  Most people who are failing look outward when they’re struggling with their businesses, but oftentimes the problem lies within.

Consider a problem that you may have experienced with your online business.  Does it sound something like…jumping from project to project without completing one?  Spending the majority of your time online learning, rather than doing?  Getting extremely excited about an idea only to see your energy fizzle weeks or months later?  Getting in a funk because you don’t have much to show for all the time and effort you commit to your online business?

Well, these behaviors are extremely common in crafting a business online.  You see experts claiming million dollar launches, driving unheard of traffic to their new site in weeks, and other alerts that make you think with the “right” idea and a little bit of work, you could quit your day job by the end of the month.  Technically speaking, this IS a possibility.  Winning the lottery IS a possibility.  Having quadruplets IS a possibility.

In order for the advanced techniques to work, there must be a solid foundation of basics. And nothing is more basic than your mindset.

If you are looking for a path to success, reconsider thinking about specific techniques and zoom out to see the bigger picture.  Look at the leaders in your field and start considering what makes their company successful.

If you are not where you want to be, what can you do to get there?  There are many practical things that you should be doing on a daily basis to stay on the right track.  But before you get on the road to success, though, you have to make sure you’re “driving the right car” so to speak.  You have to make sure that your mindset is programmed for success.

Now, what in the world does that mean?

In the oddly-titled classic “Psycho Cybernetics,” Dr. Maxwell Maltz discussed that even after he corrected physical disfigurements as a cosmetic surgeon, some patients would still complain of not seeing any improvement, even after they had been completely transformed.  He concluded that our self image was more powerful than any other outside information.

Our life is made up of thousands of assessments that make up our self image, like the image of ourselves as parent, daughter, son, spouse, business person, student, musician, athlete, sibling, etc.  We all have a view of how we see ourselves in these roles.

Maltz reported that no matter how hard you try, you cannot outperform your own self image.  Not for any meaningful length of time, and not on a consistent basis.  He likens your self image to a thermostat set on a specific temperature.  If the room is too cool (you’re not living up to your own expectations) the heat will turn on, or your subconscious will kick in and you will begin performing well and finding opportunities to succeed.  If the room is too warm (you start experiencing success outside your self image), the air conditioner will kick in to cool the room, or subconsciously you will begin to sabotage your efforts to get the dial back where it was set.

So if your current results don’t match your goals, you’re going to have to change the dial.  Pick the right temperature, or self-image, that is completely consistent with your outcomes you desire.

Here are three tools to help you adjust your mindset:

1.   Activate your imagination

Visualizations have long been used by performance coaches and motivational speakers to help people push through plateaus.  Pair visualizations with the excitement of achieving the goal to create a more powerful impression that will help you to change the way you see yourself.

2.   Accept that successes AND failures are feedback

Consider your failures to be just as useful as your successes.  They are both feedback mechanisms that will help guide you to your goals.  Don’t be afraid to fall on your face!  You gain enormous value from both outcomes, just remember to keep on going.

3.   Model success

If you are having trouble reaching your goals, imagine a respected leader in your field and how they would respond to the challenges you face.  Sometimes borrowing a higher self image in a particular area will allow you to act in a way that is consistent with what you are striving for, and soon enough you will start to believe it yourself.

The more that your actions are in line with your goals, the more you are proving to yourself that you are the kind of person that can achieve success.  Remember to take action that is in line with the business person you want to become. Take consistent action to reach your goals, and make it a habit.

One of the most gratifying aspects of our lab has been the community and support of like-minded individuals, who are committed to growing their online companies. What have been the most effective breakthroughs for you?  Have you had to adjust your mindset to achieve greater goals?


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