How important is a Facebook Fan Page?

Facebook Fan pages are a great way to get in touch with your customers, clients, and readers.

Until this week, I hadn’t given much thought to my Facebook Page. In fact, my very first page for PPCMom, PpcMom Facebook page sat there, alone, and neglected for months. The truth is that I had no idea what to do with it.

Is this sounding familiar?

The number of Facebook users grows every day. In fact, Facebook is now more popular than Google. Wow.

If you don’t already have a Facebook Fan page, what are you waiting for? Get yourself a page today. It’s free and easy to do. Once you have your page, you need to actively promote it.

Here are some tips to promote your Facebook Page:

1) Invite People

I know this might seem like common sense, but many people overlook this basic step. Invite your friends, readers of your blog, Twitter followers, etc. This is the easiest and fastest way to jump-start your page fan base.

2) Facebook Search

The updated Facebook Search feature gives you the option to view conversations of your friends and status updates that you may have missed. You may discover some people are talking about your product or service. I’ve found several friends this way.

3) Advertise With Social Ads

Social Ads provide advertisements alongside your Facebook sidebar that encourage people to visit your Facebook Page. It is possible to tailor ads to your friends and their interests, which makes it more appealing for them to take action. This option does cost money, but you can set your budget and you’ll be getting very targeted fans this way. Many of our clients have had great success with this option. Remember to use keywords specific to your product or service.

4) Interact

Interact with the people who “Like” you already. Engagement is the key! The more interactive you are, the more people will feel encouraged to comment. These comments appear in their personal News Feed, and will be visible to their friends. I have “Liked” many pages because my friends have commented on them. Interaction is important.

5) Personalize Your Fan Page

There are many ways to customize your Facebook Page and I am in the process of doing this for PpcMom. The team over at Advanced Fan Page Solutions are experts at making your page stand out from the crowd. They will transform your “cookie cutter” Facebook Page into a personalized hub for your customers, clients, and readers. You can include photos, video, email opt-in boxes, ads, and products for sale. This is just pure genius. Your Facebook Page becomes the interactive social media arm of your business.

Our ideal customers are interacting with their friends on Facebook every day. It makes sense for us to meet them there. Don’t you think?

Are you a fan of FBadsLAB on Facebook? Check out our page and let me know what you’d like to see happen there. Avoid costly Facebook mistakes. Check out Advanced Fan Page Solutions to get ahead of the crowd!

4d566de7d71dfa46508cfc2cccc28f3c How important is a Facebook Fan Page?

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