Do you know what Keywords Your Competitors are Using?

In case you haven’t heard us say it before, the key to an effective Facebook marketing strategy is research. And one part of this research is knowing which keywords your competitors are targeting. If you have a solid understanding of this, you’ll already be one step ahead of many marketers.

There are a number of ways to accomplish this task, depending on how much time you have and how much you want to invest. Costs range from free - if you do the research manually - to $10K/month for advanced keyword research tools.  I’m guessing your budget may fall somewhere on the lower end of this scale.

Free Ways to Scope out Your Competitor’s Keywords

There are a number of ways you can figure out which keywords or terms your competitors are targeting.  Keep in mind none of these are precise or foolproof, but are a good starting point for your keyword research.

Check out their meta keyword tags

This is really hit-or-miss, but it certainly doesn’t hurt to try. Go to your competitors’ site and view the source code. They may not even be using the keyword tags for SEO purposes anymore, but they may be using it as a reference point for their own purposes.


To view source code, simply click on ‘View’ and ‘View Source’ on your web browser menu.

In the above example we can see that this Vancouver law firm is likely targeting keywords such as Canadian law firm, Vancouver business law firm, Vancouver law firm, etc.

Check out their backlink anchor text using free tools

Manually investigating what keywords they use in their backlink anchor text is an excellent (albeit time consuming) way of finding out what keywords your competitors are targeting.

For instance, if you were in web hosting, and you wanted to see what anchor text sites were using to link to GoDaddy, you could use a free tool like Backlink Watch:


Or the Open Site Explorer by SEO leaders SEOmoz:


Or the Google Keyword Tool can even show you the links and anchor text of a site’s internal links - a surefire way to spy on which keywords they are targeting.

First enter the url of the site you are investigating. To see only internal links, click on the ‘Columns’ box on the right hand side of the page, and select ‘Extracted from Webpage’.

This will generate a list like this:

There are other paid tools that will automate the process of competitive keyword research for you. But if your budget is small (or non-existent), I hope you find the above strategies and tools helpful!

4d566de7d71dfa46508cfc2cccc28f3c Do you know what Keywords Your Competitors are Using?

P.S. If you enjoyed these tips, check out our FB Monthly Insights program for FB advertising how-to videos, articles, reference materials and an active members-only forum!

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