Facebook Ads Landing Pages: Webpage vs Fan Page


Hi, everybody. It’s Jennifer from FB Ads Lab. Today, I want to talk to you about sending your traffic to a landing page on your website or to a Facebook fan page.

Now, I get this question almost every single day. It is amazing how many people want to know what is working better.

Right now, I want to tell you that almost every client I have is sending traffic off of Facebook. However, times are changing. I’m seeing a huge trend. Those clients who are bringing their business to Facebook and building fan pages are finding that their cost-per-click is way lower – way lower! And their results are just so much better.

Now, there are two different things. I’m not going to say across the board everybody should send their traffic to Facebook, because it’s not best for everyone. There are certain cases where you should send it off Facebook and certain cases where you should keep it on Facebook. Let me explain the differences.

First, if you have set-up a very solid sales funnelthat you’re used to funneling lots of traffic to, you’re successful with Google Adwords, have a good SEO strategy, your funnel is working, you’re pouring more people at the top of the funnel, they’re buying products from you, and your funnel works, fantastic! Then you can use Facebook Ads to send traffic to the top of that funnel and follow them all the way through to making a purchase.

However, if your business is perhaps not that well-established, you’re looking to grow a business, or you need to have some volume and maybe some viral activity, Facebook is a fantastic place to grow your public and personal profile for your business and for yourself. What you can do is set up a fan page. Make sure that it has a custom landing page and a custom banner on the side (so it looks professional and not like a standard ole’ Facebook page) Then, send some traffic to that page and get some interaction going.

Now, if you’re going to go this route, there are a couple of things you need to know. One is that Facebook has made a switch to iframes. So, those custom landing pages now are set up using iframes. There are lots of people who can help you make that a reality for you. You can hook up your WordPress blog to show up in Facebook. You can also sell low-priced products directly from that page. That works quite well. You can also have people opt-in to your email address directly from that page.

One thing I want to warn you about is having too many objectives on that page. You want to have one objective to start off with, and that is, for them to hit the Like button and become your fan. The second objective is for them to opt in to your email autoresponder or for them to make a purchase from you. Then, the third objective is for them to interact on your fan page.

If you can get that set up and funnel traffic to that page, you’re not only getting them to become a fan of yours (which means that in the future they’ll be interacting with you, talking about you, growing your business, buying your products and attending your seminars), but you also have their email address when they’ve opted in to your autoresponder (so you can follow them via email). You also will have offered them an opportunity to make a low-priced purchase from you, which means you’re building a list of buyers.

Now, we all know that’s really powerful. You can do all three of those things quite successfully when you send your traffic to a Facebook fan page. You can do them off-site as well.

The main difference for Facebook ads (which of course is what we’re talking about here) is that sending traffic to a Facebook page is way, way cheaper than sending traffic off of Facebook. When I’m saying ‘way cheaper’, I’m talking about cutting your cost-per-click in half or even more because it’s dramatically different. You can also then have a whole lot of other options, like targeting only your fans, targeting friends of the people who are your fans, and demographic targeting that includes variations of people who are your fans or who are not your fans. It gives you so many more leveraged opportunities.

If you’re not already sending traffic to a Facebook fan page, I want you to consider that as an option and start looking at ways to incorporate a Facebook fan page into your traffic funnel.

I hope that’s helpful for you. If you have any further questions, you know where to find me: FBAdsLab.com. Thanks so much for your time. Talk to you soon.

4d566de7d71dfa46508cfc2cccc28f3c Facebook Ads Landing Pages: Webpage vs Fan Page

Related posts:

  1. How Effective Is Your Facebook Landing Page?
  2. Customize Landing Pages for Facebook Ads
  3. Have you updated your fan page since Facebook’s changes?
  4. How to Create A Fan Page on Facebook
  5. Make A Standout Facebook Fan Page

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