Hot Tips for Videos on Your Facebook Page

Hot Tips for Videos on Your Facebook Page

Sitting as the second largest search engine in the world, YouTube can teach you most anything you need to know-from changing your oil to how to do a perfect pull up.  But more importantly, the concept of YouTube should be teaching you more about how your fans consume information.

So why are they so popular?

In short, videos take a lot of the mystery out of trusting someone online.  Videos are an excellent way for people to get a sense of who you are; tone, personality, and trustworthiness are hard to determine through text online.  They allow people to get the feeling as if they “know” you, even if you live on the other side of the globe. Videos illuminate the background.  Videos provide context.  And probably most important to business owners-they can convert!

It allows you to feel like you’ve really connected with a person in a way that a phone call or text on a screen simply can’t replicate. So connect with your fans through video on your Facebook landing page.

Here are 4 quick tips to help you connect with your customers with video:

1. Plan Ahead.  Write out an outline of what you are going to say and tape it to the bottom of the camera or laptop.  If that makes you uncomfortable, set up a power point presentation on your laptop, and place it near the camera.

2. Practice what you are going to say before you begin.  If it’s been a long time since you have appeared on video, you may feel a little rusty! Even a quick practice round will help to make your videos appear seamless.

3. Remember to smile.  Pretend that you are explaining this to a dear and trusted friend.  People love to see that you are a ‘likable’ person.  Stay upbeat and positive in your message.

4. People will forgive a lot with video, but not audio.  If you don’t have a lot of cash on hand to invest in a high end camera or lighting, you can definitely start out without fancy equipment.  But people want to be able to hear you clearly and audibly.  If you are setting up a tripod, and will be a few feet away from the audio feed, consider purchasing a lapel microphone. (If your camera or computer can’t pick up the sound well, you can find a budget-friendly lapel microphone.)

Optionally, you can have something in the background that provides additional texture.  Some popular choices include a bookshelf or a room-dividing screen.  You’ll want to be careful about having a plant directly behind you, as it can look as if it’s sprouting from your head:)

Finally, make your video work overtime for you!  Even if you are having it hosted on Facebook, you can also upload it to YouTube.  You can offer the video as an audio file, and have it transcribed for SEO.  At that point, you’ll have your video on the most visited site on the internet, on the second largest search engine on the internet, available as an audio file, and all the text which can be a turbo-booster for search engine optimization.  Talk about a four-for-one deal!

Are you using video?  How is it working for you?  Not there yet, what’s your hesitation?

4d566de7d71dfa46508cfc2cccc28f3c Hot Tips for Videos on Your Facebook Page

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