How to Create An Online Sales Funnel

How to Create An Online Sales Funnel

It feels really good to be getting more fans on your Facebook page, to be growing your email list, and to be driving tons of traffic to your site.

Whether you’re doing this through organic means or through paid advertising, it’s a good boost to the ego to be able to watch your analytics and see all your various metrics grow.

The problem is if you don’t have a solid plan to monetize all this growth, being popular will be your one and only benefit.

Creating a solid online sales funnel can solve this problem. It can sound a bit overwhelming at first, but all it is is coming up with a map for how you’re going to lead your fans, visitors, and subscribers to the point of actually buying your product or service.

Below I’ll show you one simple online sales funnel you could use. Ideally you would want to expand and really flesh this out, but this will give you a basic idea to get you started.

This funnel assumes a very basic strategy. Yours is likely much more complex and multi-faceted.

Again, this is a very simple example, but it gives you the basic idea.

Some general questions you will need to consider when drawing up your funnel:

  • Where do your Facebook fans come from?
  • Where does your website traffic come from?
  • What incentive is there for fans to visit your website?
  • What is the primary purpose of your Facebook page?
  • What incentive is there for website visitors to leave their email address?
  • What are you going to do to keep your fans engaged?
  • How are you going to monetize your website traffic?

It can be helpful to study your analytics and include detailed stats on your funnel. These can include:

  • What % of your Facebook fans visit your website?
  • Compare $$ amount spent by organic fans versus those who came to you through an ad
  • Compare $$ amount spent by those who found your site through referrals or search engines, versus Facebook
  • What % of visitors never convert?
  • What % of visitors leave their email?
  • What is the average # of emails sent to an individual before they make a purchase?

By tracking these stats and including them on your funnel, it’s easy to see at a glance what’s working, and what you could be doing better.

What does your sales funnel look like? Have you found having an online sales funnel helpful, or a waste of time? I’d love to hear your feedback!

P.S. In our Insights course, we delve into the specifics of each step of the online sales funnel.  So if you’re feeling overwhelmed, this can be a good way to tackle the process with some support!

 

Related posts:

  1. How to Create A Fan Page on Facebook
  2. 5 Ways to Not Fail at Online Business
  3. 1st Step to a White Hat Facebook Marketing Strategy

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