advertising on facebook

Is a strong call-to-action really necessary? I mean, people spend a lot of time online. They know what to do, how to find what they need, and surely, they know that if they want what your ad is offering, they simply need to click on the ad to find out more, right? Yes and no. [...]

A Caveman’s Guide to Facebook Advertising If you’re looking to spice up your Facebook ads, you need look no further than what would have caught the eye of primitive man.  Huh?  While yes, many things have changed over the centuries, but you’ll be interested to know that attraction hasn’t actually changed very much since the [...]

Advertising and Promoting an Event on Facebook You probably already know you can create an event on Facebook that you can invite your friends and fans to. But what you may not know is that Facebook also gives you the option to promote your event directly via Facebook ads. This lets you reach a much [...]

Best Stock Photo Sites to Use for Your Facebook PPC Ads and Facebook Pages We’ve written lots before about how to choose the best images for use in your Facebook PPC campaigns and Facebook Pages. Now we’ll let you in on a few of our favorite stock photo sites! Paid Sites If you don’t want [...]

Facebook Ads: Targeting at Its Best There are so many options for business owners who are looking to advertise online, that it can be difficult to figure out the best use of your advertising dollars. If you’re spending hundreds or thousands of dollars on advertising, you want to be sure that only qualified customers are [...]

UPDATE: Watch this quick video to see our Top Ten Tips for Facebook Fan Page Engagement Video Social Media experts are like ants at a picnic. They’re everywhere. If you’re anything like me, your Google Reader is filled with blog posts telling you how to get more Facebook Fans, how to fill your Facebook page with new [...]