A Caveman’s Guide to Facebook Advertising If you’re looking to spice up your Facebook ads, you need look no further than what would have caught the eye of primitive man.  Huh?  While yes, many things have changed over the centuries, but you’ll be interested to know that attraction hasn’t actually changed very much since the [...]

There’s Still Time to Rock Out on Facebook in 2011 Although there are just a couple weeks left in 2011, there is still time to make money with your Facebook ads before you ring in the New Year.  In a recent podcast with Justin Goff, of Marketing, Money, Mayhem, I talked about some very specific [...]

Best Stock Photo Sites to Use for Your Facebook PPC Ads and Facebook Pages We’ve written lots before about how to choose the best images for use in your Facebook PPC campaigns and Facebook Pages. Now we’ll let you in on a few of our favorite stock photo sites! Paid Sites If you don’t want [...]

Hi, everyone. It’s Jennifer from the FB Ads Lab. Today, I’d like to talk to you a little bit about corporate clients and if you have a corporate service, how you can advertise that on Facebook. Those of you who run a legitimate offline business, perhaps you’re an accountant, a doctor, a dentist, or some [...]

In recent weeks the cost of advertising on Facebook has skyrocketed. In our testing prior to February 2011, we had several ads getting 4-10 cent clicks. But those numbers are nearly impossible to achieve now. Change is happening all the time with Facebook ads and it’s crucial to stay on top of things. A lot [...]

Many people ask me “Can Facebook track views to my profile?” While Facebook do know the IP address, basic profile information of people who visit your page, detailed information is never released to the public. At the time of this writing, there are no apps, scripts, or tools that can tell you who visits your [...]