We’ve been talking a lot lately about how to build an effective landing page: Clear headline, strong call-to-action, consistency with your ad copy, simple, concise writing. But the question remains: How do you know if your landing page is effective? I’m sure the first answer that pops into your mind is conversion rate. If [...]
POST NEW COMMENT
How to Know if Your Landing Page is Effective
“How can I get my Facebook Ad approved quickly?” The rules for advertising inside Facebook Ads change regularly and now the common theme seems to be that people are struggling to get their ads approved. If you’re submitting great Facebook ad images and you’re being told your image doesn’t match the content, you’re not [...]
Facebook Places for Local Business Owners Facebook places are a unique way for users to check-in to your business, and see which of their friends have checked-in, both now and in the past. Places pages contain basic information about your business, and most importantly a map provided by Bing. Using the places functionality on Facebook [...]
Part One: Facebook Landing Pages - Headlines that Rock The landing page of your Facebook ad is just as important (if not more so) as all other aspects of your Facebook campaign. Your landing page choice can make or break your campaign. There are a lot of elements to the landing page you should consider. [...]
