We’ve been talking a lot lately about how to build an effective landing page: Clear headline, strong call-to-action, consistency with your ad copy, simple, concise writing. But the question remains: How do you know if your landing page is effective? I’m sure the first answer that pops into your mind is conversion rate. If [...]

“How can I get my Facebook Ad approved quickly?”   The rules for advertising inside Facebook Ads change regularly and now the common theme seems to be that people are struggling to get their ads approved. If you’re submitting great Facebook ad images and you’re being told your image doesn’t match the content, you’re not [...]

Facebook Places for Local Business Owners Facebook places are a unique way for users to check-in to your business, and see which of their friends have checked-in, both now and in the past. Places pages contain basic information about your business, and most importantly a map provided by Bing. Using the places functionality on Facebook [...]

A Caveman’s Guide to Facebook Advertising If you’re looking to spice up your Facebook ads, you need look no further than what would have caught the eye of primitive man.  Huh?  While yes, many things have changed over the centuries, but you’ll be interested to know that attraction hasn’t actually changed very much since the [...]

Part One: Facebook Landing Pages - Headlines that Rock The landing page of your Facebook ad is just as important (if not more so) as all other aspects of your Facebook campaign. Your landing page choice can make or break your campaign. There are a lot of elements to the landing page you should consider. [...]

As a marketer there is one thing you should always be doing, and it is possibly the one thing that most marketers take for granted and do not do. That one thing is optimizing your ads, by testing them. Each and every part of your ad should be tested. You can make multiple ads and, [...]