Internet Advertising

Hi, everyone. It’s Jennifer from the FB Ads Lab. Today, I’d like to talk to you a little bit about corporate clients and if you have a corporate service, how you can advertise that on Facebook. Those of you who run a legitimate offline business, perhaps you’re an accountant, a doctor, a dentist, or some [...]

If you aren’t finding much luck by advertising on Facebook, perhaps one of your problems is targeting. This is one step in your ads that can make a huge difference in whether you find success with your campaign or not. You have to make sure you are targeting the right market in order to have [...]

It is so important to take the time to work on your ad’s headline. Your headline is the second most important part of your ad. It sets people up to take action on your site- to subscribe, get involved, or buy your product or service. It should summarize in just a few words the whole [...]

When you create a Facebook ad, your image is by far the most important decision that you’re going to make. It’s essential that you choose one that reflects your landing page, product, service, or offer. You want to make sure that it’s relevant to what you have to sell. Having said that, it’s also important [...]

In recent weeks the cost of advertising on Facebook has skyrocketed. In our testing prior to February 2011, we had several ads getting 4-10 cent clicks. But those numbers are nearly impossible to achieve now. Change is happening all the time with Facebook ads and it’s crucial to stay on top of things. A lot [...]