managing facebook ads

You vs. Your Competition (How you can win!) Even as you are zooming forward in the high-speed of social media, it’s important to make sure that you are strategically implementing the fundamentals into your ad campaigns.  Defining what sets your business apart from the crowd is foundational to your marketing plans.  As you are trying [...]

“How much do Facebook Ads cost?” There’s a short answer, and a long answer. Which do you prefer? Short Answer: Facebook Ads Cost? (mp3)   Long Answer: Lots of people are afraid that Facebook ads will cost way too much. They think paid advertising on Facebook will blow their budget. But, that doesn’t have to [...]

Facebook Targeting By Zip Code This past August, Facebook rolled out a new targeting option for ads. We’ve always been able to target by location, but could only get as specific as city. Now we can advertise directly to users in specific neighborhoods using zip code targeting. So far, this feature appears to only be [...]

Facebook Page Insights Demystified (Tracking Facebook Fan Engagement) Hopefully you already know you can track where your Facebook fans are coming from, what they’re clicking on, and how they’re finding you. But in case you need a little refresher on all the great stats available to you through your page Insights, let us give you [...]