“How can I get my Facebook Ad approved quickly?”   The rules for advertising inside Facebook Ads change regularly and now the common theme seems to be that people are struggling to get their ads approved. If you’re submitting great Facebook ad images and you’re being told your image doesn’t match the content, you’re not [...]

Hi, everyone. It’s Jennifer from the FB Ads Lab. Today, I’d like to talk to you a little bit about corporate clients and if you have a corporate service, how you can advertise that on Facebook. Those of you who run a legitimate offline business, perhaps you’re an accountant, a doctor, a dentist, or some [...]

I can’t emphasize enough how critical images are in Facebook PPC advertising. They are the single most important aspect of your ad. Tests have been done using fabricated ads, with absolute gibberish in the headline and nonsensical ad copy but a fantastic, inviting image. And guess what? People clicked! It is estimated that 70% of [...]

In recent weeks the cost of advertising on Facebook has skyrocketed. In our testing prior to February 2011, we had several ads getting 4-10 cent clicks. But those numbers are nearly impossible to achieve now. Change is happening all the time with Facebook ads and it’s crucial to stay on top of things. A lot [...]

Many people ask me “Can Facebook track views to my profile?” While Facebook do know the IP address, basic profile information of people who visit your page, detailed information is never released to the public. At the time of this writing, there are no apps, scripts, or tools that can tell you who visits your [...]

When you’re advertising with Facebook you have the option to send traffic to your fan page or to a landing page. It’s very important to take the time to decide where you want to your traffic to go. Your ad is one thing but where you’re sending the traffic is something completely different and it [...]