Social Media

Can Credit Card Companies Use Social Media? [We hope you enjoy this guest post from Author Keyvon Goreshi] When you think of credit cards you don’t really see them as large players in the realm of social media. In fact many credit card companies struggle when it comes to gaining a foothold in networks like [...]

Advertising and Promoting an Event on Facebook You probably already know you can create an event on Facebook that you can invite your friends and fans to. But what you may not know is that Facebook also gives you the option to promote your event directly via Facebook ads. This lets you reach a much [...]

As a marketer there is one thing you should always be doing, and it is possibly the one thing that most marketers take for granted and do not do. That one thing is optimizing your ads, by testing them. Each and every part of your ad should be tested. You can make multiple ads and, [...]

Hi, everybody. It’s Jennifer from FB Ads Lab. Today, I want to talk to you about sending your traffic to a landing page on your website or to a Facebook fan page. Now, I get this question almost every single day. It is amazing how many people want to know what is working better. Right [...]

Hello, everyone. It’s Jennifer from the FB Ads Lab. Today, I’d like to speak to you a little bit about the recent rash  — I guess there’s no better word for it – of disapprovals that we’re seeing coming through. If you are offering a legitimate product, a legitimate service and all of a sudden, [...]

It is so important to take the time to work on your ad’s headline. Your headline is the second most important part of your ad. It sets people up to take action on your site- to subscribe, get involved, or buy your product or service. It should summarize in just a few words the whole [...]